Smart Marketing Techniques By Nintendo
No super powerful processors, no HD next-gen graphics and no HD movie support has prevented Nintendo’s Wii from stealing the majority of the market share which is more than both the PS3 and the Xbox 360 combined. Due to a rather simple yet intelligent marketing campaign the Nintendo Wii is running away from the competition.
Entering this generation of consoles at an aggressively lower price point than the competition while tailoring their system to engage eveyone in the family has been the key component to their success. Outside of the enjoyment by millions of kids worldwide, moms, dads and even grandparents are having a blast with Nintendo’s Wii.
Nintendo has released the Wii Fit and just recently, EA’s Active Sport title to add to the Wii experience. Based on the commercials for these two exclusive titles it is clear that Nintendo is catering to the female audience in order to drive sales. From the buzz surrounding these two workout titles, their strategy is working quite well. Debating whether or not these new offerings by Nintendo are gimmicks or not doesn’t matter as long as they are enjoyed by the millions of Wii users.
Looking ahead it doesn’t appear as though Nintendo is in a hurry to drop the current price point of their Wii system. As sales begin to slow down it will be interesting to see what strategies are taken by Nintendo. Will they finally offer some form of HD gameplay or downloadable HD or non-HD movie watching update? Or will Nintendo shake things up and jump ahead of the competition by offering up their next Nintendo console (Wii2) equipped with all the bells and whistles? Be sure to give us your take on Nintendo’s strategy.
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